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SEO positioning for SMEs and bigger companies

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Key concepts

Can only large companies have a good level of SEO? This course disproves this cliché by presenting ways for any company to know what and how to improve their SEO level.

What you will learn

Conocerás cómo analizar una página web y cómo evitar cualquier bloqueo en su indexación en buscadores.

Professor

Not determined

Date

Not determined

Location

Not determined

Dedicación

3h

Dedication

Not determined

Price

180€

Key concepts

Discover guidelines that allow you to improve the SEO level of your pages from purely onsite elements. From basic elements such as headers or goals, to elements related to monitoring, such as the creation of Dashboards in Google Analytics and following by issues of loading web pages … And all, so that you can find the points of improvement and, with or without technical knowledge, know what to modify within your page to optimize your SEO level.

Explanatory note: This is not a course that will go into usability or conversion issues, but rather into SEO and WPO.

Course Syllabus

  • Initial Situation Analysis (where am I, how is the competition and what do I expect to achieve?)
    • What I should know about my initial situation
    • How we set objectives
  • Accessibility
    • What to see of Sitemap, Robots.txt, Metas,…
  • Navigability and Architecture
    • Web architecture and page structuring
  • Indexability
    • Possible site crashes, how to solve them
  • URL structuring
    • Different alternatives depending on the structure/architecture of each site
  • Optimized Content
    • Minimum content elements that our web page must contain
    • KW Density? or user interest?
  • WPO
    • Introduction
    • What elements should our website have
    • Analysis tools

Who is the target audience?

To any professional whose business acquisition depends on a web page.

Recommended level

This is an intermediate-level course, so the student must have a minimum knowledge of the online world.

Methodology

This course adopts a masterclass format, although it includes some participatory exercises to better understand the concepts presented.

Computer

It is recommended that the student attends this course with a computer for a better follow-up of the session.

Intensive SEO program

This course is part of SEOCOM’s Intensive SEO ONPAGE Program. We recommend that you take a look at the whole program in case you are interested in taking it in its entirety or in case you want to enroll in any other of their courses as well.

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