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Roberto Casares
Roberto Casares

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Roberto es Consultor SEO en la agencia desde hace varios años, y trabaja con nuestros clientes para idear e implementar estrategias SEO. Su gran experiencia y conocimientos SEO no paran de crecer, participando en eventos como el Seoplus. Entre sus estudios, podemos destacar el grado en Comunicación Audiovisual en la Universidad de Granada, y el Master en Marketing Digital en la Universitat Oberta de Catalunya. De sus gustos, podemos señalar el cine y el esquí.
  • Strategic SEO tip: Optimizing conversions with Paid data
    Strategic SEO tip: Optimizing conversions with Paid data

    Strategic SEO tip: Optimizing conversions with Paid data

    Roberto Casares

    Some purists will always say that SEM (Search Engine Marketing) encompasses both SEO and Paid Search, but in the industry, SEM is considered as anything that involves paid search. Often, there are projects that work on SEO strategies and SEM strategies independently. From an SEO perspective, ignoring the data we’re getting from Paid would be […]

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