Technical Analytics Audit
Analysis of the measurement tools to check the quality of the data.
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Why is a Technical Analytics Audit necessary?
The correct collection of web data is essential to be able to analyze aspects such as the conversion rate or the quality of the traffic that is being obtained. Considering this, it is important to have measurement tools, such as Google Analytics or Tag Manager, correctly configured.
Thanks to the audit, the optimizable aspects of the configuration of the measurement tools in use will be detected and changes will be recommended for the improvement of data collection, in addition to other tools that can complement those already implemented.
How do we perform a Technical Analytics Audit?
Business analysis
Analysis of the web structure
Google Analytics structure analysis
Review of linked tools
Quality of data collection
Event measurement analysis
Objective Review
Proposal of complementary tools
Delivery of the audit document and presentation
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