SEO Project Management

Key concepts

SEO is a channel that is becoming more and more complicated every day… The reason? More and more factors are involved when it comes to doing a good job. Therefore, we want to explain through this course, the keys to determine how to measure SEO actions and the keys to effectively manage a project, either at the level of customer relationship or with the team itself.

Course syllabus

• What is SEO for?
• Does everyone need an SEO project?
• Why invest in SEO?
• Planning an SEO strategy
• Project management based on your SEO strategy
• What departments and elements are involved in the management of an SEO project?
• SEO conversion vs. other channels
• Measurement – Tools
• Conclusions

who is the target audience?

Both SEO professionals working for an agency or on their own, as well as future professionals in training stage. And also for those who have a company and want to boost their organic positioning or have these concepts clear to define a strategy.

Recommended level

The level of this course is intermediate-advanced and requires previous knowledge of the subject. It is especially useful if you have completed the SEO Initiation, SEO ONPAGE and SEO OFFPAGE programs.

Methodology

This is a course that adopts a masterclass format, but will take as examples real cases that are close to the student.

Computer

It is recommended that the student attends this course with a computer for a better follow-up of the session.