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Content Marketing from the point of view SEO

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Key concepts

Positioning in search engines is not only a matter of meeting technical requirements at the OnPage level. It is also essential to address a content strategy that responds to the needs and preferences of your target audience. How to do it? This course will give you the answer.

What you will learn

You will learn how to create a Content Marketing strategy for SEO.

You will know how to identify the demand of your target audience to offer them a content that responds exactly to their needs and that will position you in the search engines overcoming the competition.

Profesor

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Fecha

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Lugar

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Dedicación

3h

Nivel

Por determinar

Precio

180€

Key concepts

To rank in search engines, in addition to the technical requirements at the OnPage level, it is also essential to focus on a content strategy that responds to the needs of the target audience. In fact, Google itself in its “Guide to search engine optimization” writes that: ‘Creating interesting and useful content will probably have the most influence on your website of all the factors we discuss here.

Therefore, to understand how to approach the content of your website, taking into account the most in-demand keywords that will position you in search engines, you need to know very well the Content Marketing, analyze each of the processes involved and adjust the strategy based on the results obtained. And all this knowledge will be provided by this course.

Course syllabus

  • What is Content Marketing
  • How to create a Content Marketing strategy for SEO
  • The types of viral content that attract backlinks in a natural way.
  • The tools you need to help you through the entire process
  • How to analyze the effectiveness of the strategy and the achievement of set objectives
  • There will also be an introduction to Inbound Marketing as a strategy to attract users through content.

who is the target audience?

This course is especially aimed at online marketing professionals, copywriters and bloggers who write content but do not know how to approach SEO. It is also aimed at entrepreneurs who have a website and do not know how to position it in search engines.

Recommended level

This is a basic level course, so it is enough to have a minimum knowledge of the subject.

Methodology

This is a course that adopts a masterclass format, but will take as examples real cases that are close to the student.

Computer

It is recommended that the student attends this course with a computer for a better follow-up of the session.

Intensive SEO program

This course is part of SEOCOM’s SEO Starter Program. We recommend you to take a look at the whole program (3 sessions) in case you are interested in taking another course.

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