Our goal is clear: To attract quality traffic, improve visibility and your website indexing in Google.
At a global level Google is "the search engine". With more than 64% of the global searches and more than 91% of the UK searches, if your aim is an English or spanish speaking market, Google is the search engine of choice.
It could be the difference between a project that makes sales or one that doesn't. But be careful, the important thing is not to be on the top positions for any criteria. Choosing keywords that provide SALES is essential. Is useless to attract visitors that don't convert or to have keywords on the top positions if they don't report quality visits to the website.
The difficulty of the position is not to get the position itself, is choosing keywords that turn into sales. The SEO audit is the first step in any popularity campaign and it defines where the niche market is.
In the same way, you should not be obsessed about the position of one or ten keywords, because it is possible that the sale of your business is best for long tail keywords(3 to 6 words) and may represent about the 80% of the traffic in a website with a lot of information.
Search engine optimization is an integral part of an online marketing plan and should not be understood as an isolated activity otherwise it is doomed to failure. The website positioning strategy definition is unique for each case. This is because the market, the competitors, the strengths and weakness of the company are also unique for each case.
KPI SEO. Website objectives (online sales, leads, customer calls, page views/ads…). Visits should never be an objective as such.
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